Calibre of Social Media ‘Influencers’ Can Be Calculated, High Court Rules
Calibre of Social Media ‘Influencers’ Can Be Calculated, High Court Rules
Can the marketing clout of famous sports personalities, musicians and other so-called ‘influencers’ be measured by the level of their social media exposure? Yes, it can, the High Court has ruled in a case concerning a football shirts contract. A sportswear company had an exclusive